|
|
Motorsports Marketing Group™ About Us |
Serving the General Business, Entertainment and Sports Marketing Industries Since 1971! |
|
|
|
|
You could probably do it all yourself. Get the car up on stands, drop the wheels, assess the damage, rebuild the front end, go through the motor and freshen it, mount and inflate and check the stagger on 20 new tires and align them in sets, answer the phone, stop at the store, go to the kid's game, fix the water heater, change the oil in the wife's car, be home on time for dinner, be home before the 11 o'clock news, shower, sleep, eat, take the kids to school and head off to work. It's easy to see that you've probably got plenty of time to acquaint yourself with all the fundamentals of advertising, marketing, graphic design, computer operation and sales for your sponsorship effort. After all, you've always done it by yourself in year's past. And, hey, what's wrong with making a few, frantic phone calls on Wednesday night and Thursday to see who might be the altruistic one this week who'll sympathize with your plight and give you enough to make this weekend's race? But if you want to get the most money possible in your next sponsorship deals, you'll need assistance with structuring, designing and pricing your proposal. Affordable solutions to all your marketing and promotional needs are just moments away. Haven't you already tried the "do it yourself" system of package design and sales quest? Well, there's nothing wrong with the solo method, but you will need to have the tools to accomplish your goals. And I can provide you with the most compelling set of tools you've ever had. We understand clients and sponsors. They don't care about your budget or the costs of running a race team. They want to know what they get out of the deal in tangible, definable terms. And the real clients that will put up the real dollars you need to win and profit will also demand a promotional summary at the end of the year that clearly and factually displays the value they received as a result of the media coverage you got them. Not what you think it's worth, but in accordance with their reality. We know how to use advertising industry standards to your advantage. You may not be aware of them. That's not your job. And if you are aware of them, do you know how to structure the sponsorship package up front so that you won't disappoint the client at the end of the season and lose next year's deal? Do you know how to structure the sponsorship package so that the values at the end of the year are as incontestable, in fact, as credible and believable as possible? How do you valuate the "rolling billboard" on the freeways as you travel to your races? How do you valuate personal appearances at client promotions? How do you project and valuate television and other media coverage you're claiming you'll get for the sponsor... safely,honestly and credibly? Do you have the ability, the experience and the TIME to write the copy for each of the pages of your sponsorship package? How many pages? What do you put on each page? Color or B/W? Photos? How will you design the cover page? Do you already have a team logo that appears on your stationery, business cards, letter head , crew and driver uniforms, hauler, etc? If not, what will the anchor graphic element be to each of your sponsor package pages? We've got the answers to all these questions and the solutions that will get you closest to the deal you want quickly. Now it's time to close the big deal. Are you an experienced salesperson of INTANGIBLE products. If not, you'll definitely need sales tips and consultation to make your approaches as competent and knowledgeable as they can be. What do you say in the first line of the first sales letter to the client? Do you call the client first or send the materials first like his secretary said to do? How do you get around the secretary block? How do you ask for the sale without appearing arrogant, presumptuous or demanding? How often should you defend the amount you're asking for by explaining the team's budget? Should you explain that if he chooses to offer you less than what you're asking, you'll be likely to finish out of the top-10? Have you clearly stated over and over how many tires and engines you'll need for the campaign? Have you given them the tape of the last race that your crew chief's brother shot for you so they can see your potential? Did you give them a copy of the 2hr Live Broadcast of your last series race on ESPN2 or SpeedVision? (By the way, please don't do any of the preceeding!) Before you bury yourself and alienate many good prospective clients from your list, please give me a call. I have plenty of references that will be glad to tell you about my experience in advertising and sponsorship sales and marketing. Don't make the mistake of thinking you can do it ALL ALONE. Let's team up and get your sales package and your sales frame of mind in focus and sharpened so that the time you spend trying to close deals won't just be a trying ordeal! Click Here for Samples Production Rates About Us
|